Fluxome Inc., Baltimore, MD, has unveiled a new name, logo and marketing strategy for its natural resveratrol. Under the rebranded name PureVera, the company’s objective is to position their product as the leading resveratrol source in the nutraceuticals market. Resveratrol is a powerful antioxidant, which is derived from grapes and other plants. It can be used to protect ones health against environmental stress factors, as well as provide protective benefits against several age-related illnesses. PureVera resveratrol is a 98% pure trans-resveratrol that is naturally produced by a patented, eco-friendly fermentation process. In addition, it is U.S. GRAS-affirmed and European Novel Foods approved.